Customer Effort Score is a popular metric that measures how much effort it took the customer to achieve his/her goal. This type of surveys is typically used mainly to gauge the aggregate, digital user experience experience of your customers with your product, enabling you to lower frustrations and provide a smooth online journey.
https://marketplace.mopinion.com/survey-templates/ces-customer-effort-score-website-ux/
Conversational Experience Design is just another kind of User Experience Design.
If we approach Conversation Design from this perspective, there’s a number of UX principles that can come in handy.
https://uxdesign.cc/ux-principles-applied-to-chatbot-conversation-design-aadb1ee34cc7/
The ever-popular thumbs rating system is great for rating content performance. Especially for those looking for quick insights into the performance of product content, online support features and blog posts.
https://marketplace.mopinion.com/survey-templates/thumbs-up-down-survey-website-content/
Content satisfaction surveys give users insight into how satisfied their customers are with overall content, including product content, homepage content, page navigation and layout.
https://marketplace.mopinion.com/survey-templates/website-content-satisfaction-survey/
In this customer story, Sanne IJben, Customer Experience Manager at Robeco tells the story of Robeco’s transformation and how Mopinion has helped her organisation reach its online goals…
https://mopinion.com/robeco-improves-the-online-experience/
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